To measure the pulse of its on-line e-commerce diamond Jewelry customer and to measure the effectiveness of their RingDesigner.com concept, Greg Gates, Co-Founder, surveyed all of their Customers who where fulfilled in 2001.  "We asked 5 direct to the point questions.  We wanted no chance of misinterpreting the feedback.  The results of our survey were better than we could ever have hoped" remarked Gates.  "We knew we were focused on the Customer, but the survey results were a great proof of concept for us.  But, we can not rest on our laurels.  The bar is set high  and we must maintain or exceed previous results."

Here were the questions asked and their returned results:

Question:
Rate RingDesigner.com's Customer Service?    Excellent-Very Good-Average-Below Average-Poor
Result:
100% rated RingDesigner.com's Customer Service either Excellent or Very Good

Question:
Rate RingDesigner.com's Product Value?    Excellent-Very Good-Average-Below Average-Poor
Result:
100% rated RingDesigner.com's Product Value either Excellent or Very Good

Question:
Rate RingDesigner.com's Product Quality?    Excellent-Very Good-Average-Below Average-Poor
Result:
100% rated RingDesigner.com's Product Quality either Excellent or Very Good

Question:
Would you recommend RingDesigner.com to others?   Yes or No 
Result:
100% said Yes

Question:
Would you buy again from RingDesigner.com?   Yes or No 
Result:
100% said Yes