RingDesigner.com, Inc.^®  Launches Web Site
Engagement Rings, Anniversary Rings and Wedding Bands
Specializing in high quality jewelry at low Internet pricing

For Immediate Release

Lake Oswego, Oregon, USA, May 29, 2000 – RingDesigner.com, Inc.® officially launched their Internet e-commerce jewelry web site today.  The site is a culmination of a 6 month creative and execution effort using the Internet address www.ringdesigner.com.

 RingDesigner.com, Inc.® and the Internet web site www.ringdesigner.com were created and founded by two Lake Oswego, Oregon residents, one being Greg L. Gates.

 We had several goals in mind in the creation of our web site,” said Greg Gates, Co-Founder of RingDesigner.com, Inc.®.  “We had  goals such as making our web site one of the easiest to navigate, providing easy to understand diamond purchase educational content, actually encouraging comparison to other purchase options, making our web site a memorable experience for the potential Customer and, most importantly, setting our price points at levels hard to resist,” continued Gates.  “From our Customer feedback, we apparently have initially accomplished those goals as we officially launch this e-business”.  

 Gates added, “As potential Customers visit our web site, it is going to be hard for them not to take notice of our high quality and our low pricing.”  “Our advertising tag line says it best,” Gates continued. “We can save the Customer hundreds, even thousands, versus their other purchase options for the exact same quality item.”

 The Business  RingDesigner.com’s business plan, web site and day-to-day operating procedures are based on the following points: 

[1] Eliminate many of the middle levels of the jewelry distribution link.
[2] Simplify the buyer's selection process by offering only higher quality items
(for example, not even presenting lower quality diamonds for purchase consideration.)
[3] Provide comprehensive easy to understand Internet “content” enabling a customer to formulate an
educated diamond purchase decision.
[4] Guarantee each and every item for quality and workmanship.
[5] Provide a 100% Money-Back Guarantee if not satisfied within 30 days.
[6] Offer the exclusive "RingDesigner.com First Purchase Upgrade Program,"
enabling a Customer to upgrade their ring with a larger diamond in the future.
[7] Encourage comparison to other purchasing options for the same quality item including providing
independent 3^rd party gemologist diamond evaluation certificates.
[8] Pass all the savings on to the buyer.

 The Co-Founder  

Greg L. Gates has 20 plus years of general marketing, advertising, e-commerce, database marketing, direct marketing, public relations and operations experience.  He has held senior corporate positions in organizations such as Bank One Corporation, Nationwide Insurance, HMS Partners (advertising agency), Fidelity Investments, Credit Card Service Bureau and North American Communications.  His marketing ideas and skills have been recognized by winning several national awards.   In 1989, Mr. Gates was one of the 16 corporate executives honored with the Chivas Regal Entrepreneur of the Year award and thus became a featured guest on the Joan Rivers Show.  These honors resulted from Mr. Gates’ efforts in recognition of a private marketing campaign.  That effort raised money for the medical expenses of an 18-month-old infant, critically burned in a house fire.  See related ADWEEK story at http://www.ringdesigner.com/Pages/zeth.htm
 

Copyright 2006, 1RingDesigner.com, Inc.®
All Rights Reserved

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